The Post-COVID Real Estate Boom: A New Era of Opportunities
The post-COVID real estate boom has been nothing short of remarkable. Although everyone is aware of the overall market boom, there are projects which have given off positive returns that have shocked any investor with even slight experience. Through these real estate success stories, it is possible to realise how careful investments made in the right project can take you to extraordinary heights.
In this blog, we are going to look at seven excellent real estate ventures of Greater Noida and Ghaziabad that have shaped up to be reference projects within their arenas. These did not merely surf the market, they produced their own success stories because of good positioning, proper execution and right timing.
The Criteria for Success
Before diving into these success stories, let's understand what made these projects special. First, we selected only one project from each micro-market to ensure diverse representation. Additionally, each project had to demonstrate a minimum 2X to 3X price appreciation within 2 to 5 years.
Furthermore, these projects stood out because they had strong fundamentals from the beginning. They weren't just lucky beneficiaries of market conditions – they were well-planned developments that capitalized on emerging opportunities.
Seven Projects That Redefined Success
Apex Quebec: The Siddharth Vihar Success Story
Located in Ghaziabad's Siddharth Vihar, Apex Quebec was pre-launched in 2022 at ₹3,800 to ₹4,300 per square feet. After Prestige announced their project nearby, Apex Quebec's current price has soared to ₹11,000 to ₹11,500 per square feet. This represents more than 2.5X appreciation in just three years with timely delivery by year-end.
Moreover, Apex Quebec Siddharth Vihar has matched its pricing growth with construction progress. Currently, all three towers of Phase 1 are in final finishing stages and are ready for delivery by year-end.
County Group's Sector 10-12 Transformation
Greater Noida West's Sector 10 and 12 have become the most popular locations in the entire belt. County Group launched their project in 2019 at ₹3,500 per square feet for compact 3 BHK units. The total unit price was ₹40 lakhs in June 2020. Today, the resale price has reached ₹10,000 per square feet, translating to more than 2.5X appreciation in five years.
However, as fresh land became available only in this location, new launches started driving prices skyward. Today, the resale price in this project has reached ₹10,000 per square feet, translating to more than 2.5X appreciation in just five years.
Ivory County: The Central Noida Success
Sector 115 in Noida is one of the lowest density sectors in central Noida. County Group bought land here in 2022 and announced Ivory County Noida. The project's pre-launch happened in early 2023 at ₹7,000 per square feet. Today, the basic selling price has reached ₹14,000 per square feet and above. That's a 100% return within just 2 years.
Currently, resale values in the project are trading at approximately ₹14,000 to ₹15,000 per square feet, depending on unit sizes and their facing.
The Premium Segment Winners
ATS Allure: Yamuna Expressway's Comeback Story
Yamuna Expressway has seen three major booms historically. The first came when construction began, the second when JP announced Sports City, and the third when Jewar Airport received its green signal.
ATS Allure Yamuna Expressway emerged as the most popular ready-to-move project in this corridor. In June 2020, the resale price was approximately ₹3,500 per square feet. After the increased demand over the last five years, it has now reached ₹9,000 per square feet.
Notably, compared to newly launched projects in the area, ATS Allure indeed offers better value for money. The project has benefited from the limited ready-to-move options in the area and the growing rental demand.
Gaur Saundaryam: The Ready-to-Move Champion
Tech Zone 4 in Greater Noida West is known for its mixed developments and over 90% occupancy. This location has become a complete ready-to-move destination, making it highly sought after.
Gaur Saundaryam, the most popular ready-to-move project in the area, had a resale price of approximately ₹5,000 per square feet in June 2020. It has now increased to ₹12,000 per square feet over the past five years. Currently, it's the most expensive ready-to-move project in the entire Greater Noida West.
The same property remained price-stagnant for the first 7-8 years after launch. However, as Greater Noida West's habitation increased, Gaur Saundaryam greater noida west became the number one choice in the luxury category.
The Luxury Segment Stars
Gulshan Dynasty: The Bold Luxury Statement
In 2020 when the market situation was not going well, Gulshan Group took a dynamic leap and introduced Dynasty on Noida Expressway. The project featured apartments of 4,700 square feet with a few penthouses of much larger sizes.
The initial price was approximately ₹9,000 per square feet, which was unheard of for that time's market. Consequently, the entry-level apartment was priced at approximately ₹4.2 crores. Gulshan Group struggled for the first two years to gain market acceptance.
The project's price remained almost unchanged at ₹10,000 per square feet for the first two years. But everything was altered by post-COVID demand. The resale price of Gulshan Dynasty Noida is today going at about 20,000 rupees per square feet and the project is now ready to move.
Wave Veridia: The Turnaround Success
Wave Group launched this project in Ghaziabad's Wave City when the company was going through a major financial crisis. The project was announced in 2022 as a semi-luxury category development with unit sizes starting from 2,385 square feet.
Despite the challenges, the project was reasonably priced at approximately ₹3,600 to ₹3,800 per square feet. Forward to June 2025, the project's initial phases have been delivered with full occupancy. The current price has reached ₹11,000 to ₹12,000 per square feet, making it almost a 3X appreciation in the last four years.
Key Success Factors: What Made These Projects Winners
Strong Developer Track Record
All successful projects with luxury houses in Noida shared one common factor: established developers with proven track records. Groups like County, ATS Gaur, Gulshan, and Apex have delivered numerous projects over 30 years. While some delivered on time and others faced delays, delivery was always assured.
Low Competition at Launch
These projects had minimal competition when they launched. Each development stood apart from the existing crowd in their micro-market through different configurations and unique positioning.
The Market Reality Check
Currently, the real estate market is experiencing interesting shifts. Overpriced projects are struggling to attract buyer interest. Today's market has reached a point where even B-category projects are launching at A-category pricing without matching quality or delivery records. Genuine buyers looking for good 3 BHK units under ₹1 crore have become mere window shoppers.
Conclusion
These seven success stories reveal that exceptional real estate returns come from three key factors: strong developer track records, low competition at launch, and patient investment approaches. Each project delivered 2-3X appreciation by offering unique positioning in their respective markets.
The market is recovering and it is important to make appropriate choices. Do not be influenced by glamorous advertising, or by your friends. Rather, do research, learn the market dynamics and invest realistically.
Are you ready to reasoned choices of real estate decisions? Get in touch with our professionals and discuss your situation to receive individual advice and prevent yourself making expensive errors in the current competitive world.