What is Jacob & Co Residences Noida?

Jacob & Co Residences is a luxury-branded residential project launched in Sector 97, Noida by M3M India in partnership with global luxury brand Jacob & Co, known for its high-end watches and design innovation.

Where was the launch event held?

The grand launch event took place in Noida, marking one of the most glamorous and high-profile real estate unveilings of 2025, attended by HNIs, investors, and influencers.

What makes this project special?

The project blends Jacob & Co’s global design language with M3M’s real estate expertise, offering ultra-luxury residences with branded interiors, concierge services, and limited-edition exclusivity.

What configurations are available?

Jacob & Co Residences will feature 3, 4, and 5 BHK luxury apartments and penthouses, spread across 6 acres of prime land in Sector 97, Noida.

How much investment is involved in this project?

M3M India has announced an investment of ₹2,100 crore for developing the project, making it one of Noida’s most ambitious luxury ventures to date.

Why is this launch significant for Noida’s real estate market?

It symbolizes Noida’s entry into the global luxury real-estate map, bringing branded living concepts typically seen in cities like Dubai, Miami, and New York to NCR.

What is the location advantage of Sector 97?

? Sector 97 lies along the Noida–Greater Noida Expressway, ensuring fast connectivity to Delhi, Jewar Airport, corporate hubs, and lifestyle destinations — making it ideal for elite buyers and investors.

Jacob & Co Residences Noida Launch | M3M x Jacob & Co Event

Sector 97, Noida played host to one of the most spectacular real-estate events of the year when Jacob & Co Residences officially launched in grand style. The evening wasn’t just a product unveiling — it was a spectacle of luxury, storytelling, and brand theatre designed to stake the project’s claim in NCR’s premium bracket.

A Night of Glamour, Vision & Brand Craft

From the moment guests arrived on the red carpet to the final reveal, the launch was orchestrated to evoke cinematic drama. High-definition visuals, immersive design narratives, and a stage experience that echoed Jacob & Co’s refined craftsmanship set the tone. The presence of HNIs, real-estate heavyweights, lifestyle influencers, and discerning buyers underscored the weight of the event. In every frame, Noida’s ambition to host globally inspired luxury product was on full display.

The Power Pairing: M3M & Jacob & Co

This collaboration isn’t just a branding play — it’s a strategic alignment of global luxury DNA with local execution excellence. M3M India brought the realty infrastructure and delivery credibility; Jacob & Co infused the project with haute-horlogerie aesthetics, design finesse, and aspirational prestige. With ₹2,100 crore investment backing and a 6-acre footprint in Sector 97, the project promises to shift Noida’s luxury benchmarks.

Why the Launch Resonated

Branded Residences in NCR — It marks a pivot in Noida’s realty narrative: offering a globally branded living experience rather than simply bricks and mortar.
Exclusivity & Scarcity — Only a limited number of units are planned, ensuring the address remains rare and highly coveted.
Signature Experience Over Amenities — The emphasis is on curated interiors, bespoke services, and lifestyle branding more than standard checklist facilities.
Statement for Noida — It signifies that Noida isn’t just catching up — it aims to lead in India’s branded luxury residential segment.

Sector 97: A New Luxury Frontier

Perfectly positioned along the Noida–Greater Noida Expressway, Sector 97 is quickly becoming the heartbeat of luxury residential growth. With strong connectivity to Delhi, upcoming access to Jewar Airport, and proximity to top schools, hospitals, and commercial hubs, it offers the rare mix of convenience and low-density exclusivity that ultra-luxury buyers demand.

What Lies Ahead

As floor plans, pricing, and booking windows roll out, the real test begins — delivering on the brand promise. But if the launch event was any indication, Jacob & Co Residences is committed to making every detail matter. For those watching Noida’s skyline, this is more than just a project — it might just be the label that defines a generation of luxury address in NCR.